Retail / AI enablement
ThePhoneLab
An AI training trajectory across the whole team, from the most technical staff up to the CFO.
- Sector
- Retail / Repair
- What we did
- AI training trajectory
- Built on
- Claude
- Year
- 2025
The challenge
ThePhoneLab's team ran the full range, from deeply technical people to leadership who had never built with AI. A one-off workshop would not move them. The goal was real, lasting hands-on ability at every level, not a slide deck everyone forgets by Monday.
What we ran
- › A hands-on AI training trajectory across the whole team.
- › Real workflows as the curriculum, pitched to each person's starting level.
- › Already-technical members pushed further; non-technical leadership brought in.
- › By the end, leadership building and shipping their own AI work.
The outcome
Engineers to CFO
real, visible growth at every level
The whole team leveled up, from the most technical members to the CFO building their own AI work.
"I saw real growth across the whole team, from our most technical people right up to the CFO."
Thomas Huijsmans, Founder of FNDR Studio
Next case
MEGATHON